Worldwide, biomagnetic researchers have consistently shown the more powerful the biomagnet, the deeper it penetrates through cellular tissue and the faster it relieves the pain and helps the body heal.

Size and material composition are the most important factors regulating the power and the healing properties of a magnet. Biomagnets from Magnetizer are designed using the most powerful, readily available, magnetic ore in the world known as Rare Earth Neodymium iron. Recognized in the last few years for its powerful magnetic properties, Rare Earth is literally regarded as a biomagnetic breakthrough.

Before the new advanced Rare Earth powered magnetic technology was introduced, the power of a magnet was only measured in units of Gauss (pronounced "gows"). Gauss is a unit of measurement which defines how many lines of magnetic (flux density) per square centimetre are emitted from the surface of the magnet. Today, with the power breakthrough in these Rare Earth Powered magnets, more Gauss does not mean more strength.

Why? Many manufacturers of biomagnets do not understand the difference between the magnet's internal field strength (the br coercive force - the amount of power it takes to remove the magnetism from a magnet) and the actual, useful power at the surface. The surface power is often much less than the figure given by the manufacturer. For example, a 3,950 Gauss, standard ceramic magnet actually averages about 1,200 Gauss surface-much less than the advertised power. Although a fair powered biomagnet, it is not the advanced power that's needed for penetration to help the body heal quickly.

Magnetizer's Biomagnets are calibrated for deep tissue penetration, which is absolutely necessary in order to reach cell tissue where healing begins. In addition, the power (rating) is many times stronger than ordinary biomagnets available on the market. As a result of the Rare Earth, high powered Biomagnet, an up-to-date definition in magnetic measurement has been created. It is measured in Gauss Oersted energy units (GOe).

While Gauss is how many lines of flux are emitted from a magnet, Oersted is the unit of measurement that defines the distance the power of the flux extends from the surface. Prior to the Rare Earth technology, the density of the flux was small and did not extend very far from the surface of the magnet.

The new measurement takes the Gauss value and multiplies it times the Oersted value. This gives an accurate measurement of how deep the magnetic power will penetrate. For example: The previously discussed 1200 surface Gauss biomagnet has three and one-half million Gauss Oersted energy units (3.5MGOe). At only twice the Gauss, 2,750 Magnetizer Super Biomagnets have thirty-five million Gauss Oersted energy -units (35MGOe). Literally ten times the power.

An analogy of the difference between the Gauss rating and the measurement of energy units is like the difference between volts and watts where volts is equal to gauss and watts is equal to Oersted. Whether the voltage (Gauss) is 12, 110 or 220, a 15 watt light bulb, (weak biomagnet) does not have the power of a 1000 watt light bulb (strong biomagnet).

The 35 MGOe power is extremely important in treating many problems such as kidney or liver disease where deep field penetration is required.